Nike’s basketball bet could be good news for the struggling sports brand
Nike recently signed a 12-year deal with the NBA, WNBA and NBA G League. EMARKETER analyst Rachel Wolff said the deal “makes perfect sense” for Nike. WNBA viewership increased in 2024 season; Nike needs a boost in sales. Thanks for signing up! Access your favorite topics in a personalized feed on the go. download the … Read more